Social Media Metrics for Healthcare
March 20, 2011 at 6:46 am Leave a comment
Metrics show which approaches are successful and justify the expenditure. Social media metrics are tricky because obvious ones, such as numbers of fans and followers, may not be the measures indicating success at achieving goals.
Jennifer Schmidt, in Social Media and Health, did a class project on Social Media Metrics for Healthcare in which she identified the four most effective metrics to measure, brand mentions/sentiment; activity ratio; engagement duration; and loyalty. Learn what these are and how to measure them in her paper, Social Media Metrics for HealthCare and slides, which close with the apt and powerful message:
Develop a message, create an audience, analyze, adjust, and engage.
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Entry filed under: health. Tags: health, metrics, social media, social networking, Web 2.0.
Lisa Gualtieri is Assistant Professor in the Department of Public Health and Community Medicine at Tufts University School of Medicine where she teaches Online Consumer Health (fall), Social Media and Health (spring), and Digital Strategies for Health Communication (1 week summer institute). Contact Lisa: 
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