Consulting

Bio:

Lisa Gualtieri, PhD, ScM, is an assistant professor at Tufts University School of Medicine where she teaches Online Consumer Health, Social Media and Health, and Mobile Health Design, and runs a 1 week summer institute on Digital Strategies for Health Communication. Lisa was awarded a grant to study the use of social media in medical school courses from the Innovations in Education program at Tufts University School of Medicine. Lisa has guest-lectured at Emerson College’s Summer Institute for Social Marketing and Health Communication; College of Pharmacy, Nova Southeastern University; College of Health Sciences, Boston University; and di Medicina e Chirurgia dell’ Università degli Studi di Firenze (University of Florence Medical School). Lisa earned a PhD in computer science from Harvard University. Contact her on Twitter @lisagualtieri or by email l.gualtieri@tufts.edu

Consulting Offerings:

• Workshops on Digital Strategies, Social Media, and Mobile Design
• Formative and Heuristic Evaluations
• Social Media training

Selected Clients:

Consumer Reports: Sentiment analysis of comments in response to Choosing Wisely campaign announcement.

AllergyHome.com: Recommendations for resign of http://www.allergyhome.org , developed by two pediatric allergists.

The National EMSC Data Analysis Resource Center (NEDARC): Organized, promoted, and monitored Twitter chat on emergency preparedness for children with special needs.

Jenny Craig: Developed web, social media, and mobile strategy for Jenny Craig’s outreach into new communities.

MillionFIT: Conducted formative evaluation of Web site and supplemental social media use to determine improvements and marketing strategy for fitness-oriented website.

Vermont Department of Health: Conducted social media workshop.

Pain Research, Education, and Policy Program,  Tufts University School of Medicine: Developed social marking initiative.

Environment and Health Group, Inc.: Principal Investigator for NIH National Institute on Aging Phase II Small Business Innovative Research (SBIR) to develop and evaluate a bilingual online health community for Latino Alzheimer’s caregivers.

NIH National Cancer Institute: Developed online course on Reasonable Accommodations.

Cambridge Health Alliance: Conducted e-learning strategic planning.

Aptima, Phase II Small Business Innovative Research (SBIR) US Air Force Research Institute: Designed online course to teach teamwork skills to medical practitioners.

Michael J. Fox Foundation: Led design sessions to determine the feature seethe technologies to support innovation and online researcher collaboration for Parkinson’s disease researchers.

Brigham and Women’s Hospital Department of Rheumatology, Immunology, and Allergy: Consulted on the potential for online community technologies to assist rheumatoid arthritis patients and their caregivers in receiving education and support online.

Road Back Foundation: Led meeting to redesign the interface for an online health community for rheumatic and related diseases.

National Education Alliance for Borderline Personality Disorder: Ran strategy session and developed personas leading to the redesign of a website for BPD healthcare professionals and researchers.