e-learning, Diet Coke, and the Super Bowl

January 31, 2008 at 10:15 pm 6 comments

The Super Bowl is all you hear about these days in Boston, where our sports teams are doing great (how ’bout those Red Sox!) I’m not a huge football fan, but I read reports of how Tom Brady practiced yesterday and his right ankle was not taped, swollen or discolored. And I stock up on Diet Coke at Super Bowl sales.

Technology is playing a greater role every year in sporting events. Social networking is being used by Nielsen to rate Super Bowl ads. “Nielsen Online also will provide real-time analysis of messages and opinions from 70 million blogs, message boards, online communities, video-sharing sites and sports enthusiast sites.” Their site, Hey! Nielsen, is “a way for you to influence the TV and movies you watch, the music you listen to, and more… all while making a name for yourself.” Clearly someone at Nielsen saw that Time Magazine’s Person of the Year for 2006 was You. I’d like to learn more about the technology they use for text analysis and drawing meaningful conclusions from these millions of messages.

But what does this have to do with e-learning? I kept hearing on the radio “blah blah University of Phoenix Stadium blah blah” before it hit me – the 2008 Super Bowl is being held at University of Phoenix Stadium! The University of Phoenix’ home page doesn’t mention this, but it can’t hurt enrollment. Does this mean e-learning has reached a tipping point?

My biggest take-away from all this has nothing to do with sports (although I might look for an online course to finally understand football). What I learned was linguistic. Today’s Boston Globe reported that “Plaxico Burress went Joe Namath on us Tuesday and got a lot of headlines.” Joe Namath? I’m going to use that 3 times in a sentence today.

Entry filed under: e-learning, Web 2.0. Tags: , , , , .

Case Study: Reviewing the Cancer Survivor’s Network Would Agatha Christie Write a Blog if She Were Still Alive?

6 Comments Add your own

  • 1. Alexander Simon  |  December 20, 2009 at 4:50 am

    December 19, 2009

    From: Mr. Alexander Simon

    E-Mail: alexandersimonea@gmail.com

    Sir William Place,
    Apartment 305.
    8820 – 85 Street,
    Edmonton, Alberta
    CANADA T6C 3C2

    Residential Phone: 780/466-9719

    Dear Mr. Joe Namath:

    Mini Biography
    The son of a steel worker from Beaver Falls, Pa., Joseph William Namath (Joe Willie) came from the rich football tradition that is in Pennsylvania. After starring for Paul “Bear” Bryant’s Alabama Crimson Tide teams in the 1960s, Namath was drafted both the National Football League’s (NFL) St. Louis Cardinals and the rival American Football League’s (AFL) New York Jets in 1965. Namath, known as a brash performer in college, signed with the Jets for a then-record $450,000 and gave the upstart, struggling AFL instant credibility in its war with the NFL. Although he didn’t turn the Jets into instant winners, he did improve their fortunes his first three years in the league. Namath delivered on his promise as one of the most exciting players in the AFL, by becoming the first quarterback in history to pass for more than 4,000 yards. Namath was also popular off the field, especially with the ladies (which he indulged in happily) and was known for his love of the New York nightlife. Because of this, he was dubbed “Broadway Joe” by the New York press. Namath gained his legend with not only his performance, but his mouth. After leading the Jets to the AFL championship over the Oakland Raiders, Namath, weary of all the press knocking him and his team and openly favoring the NFL champion Baltimore Colts, boldly lashed out and predicted victory for him and the Jets. He also showed his poise by talking his way out of a potentially explosive situation with Colts Defensive Tackle, Lou Michaels. Namath and a teammate were in a restaurant talking about how the Jets were a better team than the Colts, when Michaels (who was in earshot) challenged Namath. The cocky QB instead bought Michaels dinner, drinks and gave him a ride home. In the game that many felt made the Super Bowl the spectacle it is today, Namath and the Jets were nearly flawless in beating the 17-point favorite Colts, 16-7. Namath became a household name and gave the Jets and the AFL the respectability they were so desperate to have. Namath continued his all-star performances in New York, although he never again played in the Super Bowl. For several years, he was the entertainer of the NFL (the AFL merged with the NFL in 1970) and even dabbled in movies and television (including a memorable performance in pantyhose for a commercial). He was traded to the Los Angeles Rams in 1977, but his failing knees finally gave out and he retired at the end of the season. Namath was elected to the Pro Football Hall of Fame in 1985 and, for a few years, was a member of ABC’s “NFL Monday Night Football” (1970) crew. Namath now lives in Florida.

    The following e-mail Biography is totally un-correct for I am this Major Goaler between the ‘hoop’ of Y; when I sleep I return in a physical form and some-times as an ATHELETIC; WAR on an open field;

    What is my draft and no I don’t mind BEER UN-TAMPERED (and yes I suspect, some sud I buy on good faith might have some-thing mixed into that, and GOD FORBID, IS NOT NEEDED);

    My Record began in Austin, Texas U.S.A.; I ran faster than any-one and no COKE; in fact I use ultra food only and I can run 39-miles-per-hour in a stint; this is one of the reasons a Hop-Scotch;

    If you want proof try me out the Edmonton Football Club that was first named The Edmonton Whipp in 1931; now the reason I letting you know my Blood was spilled in Atlanta and again while I slept; and if you want proof The Federal Bureau of Investigation tried Blood listing within following a Game against Austin, Texas and supported Atlanta then; and on October 3, 1962 not a thing was listed; do you know why?

    My Blood that my Mother needs no drawn usually the Grey Nuns Hospital here and as well Justik Clinic is simply “burning” for fear of being classified and yes sir as sure as I support the Stars-And-Stripes; this is exactly what is happening to Ms Margaret (Simon) Ban, middle formerly married surname (and this man simply stole my name and is not Blood related according to me: Mr. Alexander Simon!

    Now here is how my Plan ‘N;’ when I called scrimmage; two Full-back ran quick to an ‘N’ pass; now 9 Ten full more Full-backs ran quick and fast and the heat was the following for Atlanta only;

    One Quarter-back is known to celebrate by kicking apart the enemy foe, with no malice, a nine-foot jump, that I am famous for;

    Then four more Quarter-backs run 25 feet around the opponent plus a wiggle run; this is how it occurs; two men of the opposing Team get beat-up with a “pile-up” squash; then we as always VICTORIOUS and that’s where we FIGHT TO WIN LIKE ALL TRUE PATRIOTS; and here I also worked ALL ON HUNGARIAN GRUBB; THAT I LOVE;

    Well more later; and happy hunting for GOAL TRUE!!

    Written by Mr. Alexander Simon,
    All Birth Certified and True,
    And never a CRIMINAL RECORD!

  • 2. SA  |  February 5, 2008 at 12:23 am

    Here’s an article from Chronicle of Higher Education on the same topic.

    As the Super Bowl media frenzy reaches its peak this weekend, the University of Phoenix is riding the wave. And loving it.

    The university is aiming to capitalize on the worldwide attention focused on the game, which will be played this Sunday in the stadium that bears its name.

    The mammoth for-profit institution paid $154-million in 2006 for 20-year naming rights to the National Football League stadium near its Phoenix headquarters, even though the university does not field a football team, nor any other sports teams. Now it is hoping that the Super Bowl exposure—from the usual media hype as well as some of its own game-day advertisements—will translate into a surge of inquiries and applications. The game will be broadcast nationally by Fox and seen internationally by about 100 million viewers.

    “Our Web site gets visited more” after the stadium appears in local and national broadcasts, such as the Tostitos Fiesta Bowl, said William J. Pepicello, president of the university. “We certainly expect that the Monday after the Super Bowl will be very active.”

    In expectation of that activity, Mr. Pepicello said the university would “make sure we have a full complement” of admissions representatives on duty on Monday and Tuesday.

    The university, which enrolls 325,000 students around the world on campuses and online, employs about 5,500 admissions representatives in various locations.

    The notion of building interest through sports is hardly unusual for colleges, but the strategy employed by Phoenix, which caters to working students, is a tad different. Rather than investing heavily in a student athletics program in the hope of getting teams to championship events that put the institution in the limelight, as many traditional universities do, it simply linked its name to sports by buying the naming rights to a football stadium.

    The university has already received reams of free publicity, thanks to the thousands of articles about the NFL championship game in newspapers and on television shows and Web sites that mention the location of the game.

    Viewers of ESPN have also been seeing the words “University of Phoenix Stadium” for weeks, on the continuous “crawl” of text that scrolls along the bottom of the screen giving updates on scores and forthcoming games.

    In addition to that free exposure, the university plans to buy two 30-second commercial spots during the pre-game show, which will also be broadcast by Fox, and a total of four spots on Westwood One’s radio broadcast of the much-anticipated showdown between the undefeated New England Patriots and the New York Giants.

    The university has not bought any ads during the game itself, hoping instead that at least a few of the 30 or so cameras deployed by Fox might land for a few seconds on one of the University of Phoenix Stadium signs inside the facility (there are four, including two in the end zones and one beneath the broadcast booth).

    The university declined to disclose information on how much it plans to spend on Super Bowl-related promotions. (Ads that appear during the pre-game show are going for less than half the cost of spots during the game itself. Game spots are running for as much as $2.7-million for 30 seconds.) Whatever the cost, it can probably afford it; the university is the flagship property of the Apollo Group Inc., a company that generates annual revenues of nearly $3-billion.

    As a member of the Super Bowl Host Committee, the University of Phoenix has also been a visible player in the many local community and entertainment events scheduled as part of the buildup to the game, including an event on Wednesday designed to promote education and salute teachers.

    The university also developed an online manual that the host committee used to train 10,000 local volunteers—including 300 from the university—who are helping out at various events. Ayla Dickey, the university’s spokeswoman, said the university provided the materials free of charge. The training was branded with the words, “Powered by the University of Phoenix.”

    The university doesn’t know how much publicity all the activity will generate, but it expects to find out; it has hired a company that will track and analyze its Super Bowl media exposure.

    Until then, Mr. Pepicello and other top Apollo executives can just sit back and relax and get ready for some football. And they’ll certainly have a good view. The university’s sponsorship includes a luxury suite in the stadium that it plans to put to good use during the game, with Mr. Pepicello and Apollo officials—including its president, Brian Mueller, and communications officer, Terri Bishop—playing hosts.

    Ms. Dickey declined to disclose the guest list, “in deference to our guests’ privacy.” But in response to a reporter’s question, she at least provided a hint of who will not be there: No state or federal lawmakers will be among the guests.

  • 3. Marge  |  February 2, 2008 at 10:36 pm

    Loved your article on the Super Bowl, diet coke, etc…… At first I
    > thought the guys on ESPN were saying the wrong name of the stadium, then I
    > realized that like all things now that stadium has been branded ! Who
    > thought the flaky “University of Phoenix” would think of grabbing attention
    > that way. I can see all the people saying , “wow, we have a branch of U. of
    > P right here in my hometown, I want to go to that U !” Fun article. GO
    > PATS !!!!!

  • 4. sammm1777  |  February 1, 2008 at 12:59 am

    thanks lisa for being a woman and a fan of sports and willing to learn about the ‘game’ Sorry to say it, but I hope the pats lose and keep the undefeated team to the ‘fins in ’72. Look that up 🙂


  • […] Diet Coke, and the Super Bowl Joshua Stylman wrote an interesting post today onHere’s a quick excerptSocial networking is being used […]

  • 6. Mike Gualtieri  |  January 31, 2008 at 10:24 pm

    Go Pats!


Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

Lisa Gualtieri, PhD, ScM

Lisa GualtieriLisa Gualtieri is Assistant Professor at Tufts University School of Medicine in the Department of Public Health and Community Medicine. She is Director of the Certificate Program in Digital Health Communication. Lisa teaches Designing Health Campaigns using Social Media, Social Media and Health, Mobile Health Design, and Digital Strategies for Health Communication. Contact Lisa: lisa.gualtieri@tufts.edu


%d bloggers like this: