“Abridged His time of fearing death”

February 18, 2008 at 1:20 am 3 comments

I saw an amazing production of Julius Caesar yesterday and was struck by Brutus‘ speech, “So we are Caesar’s friends, that have abridged His time of fearing death” (Act III, Scene 1). While Brutus’ motives seem self-serving, fear is a huge component of health and wellness. Many advertisements use subtle and not so subtle tactics to scare people into changing their behavior. Ellen Goodman pointed out the constant dilemma we are all in about how to use “the newspaper stories in front of me full of the latest food health bulletins” and how, unfortunately, what is reported to cure one disease causes another – if you believe the latest study.

Entry filed under: health. Tags: , , .

The New Technology Spectrum: From Embarrassment to Pride Fear and Crises to Motivate Medical Care

3 Comments Add your own

  • […] to give a talk, you might as well be a brilliant orator, a phrase that has been used to describe Julius Caesar, Barack Obama, and many in between. Here are 10 things you can do to improve your oratory […]

  • 2. Learning about Health on TV « Lisa Neal  |  February 27, 2008 at 9:17 pm

    […] I realize the strong influence of print, TV, plays, and movies. I wrote earlier this month about Ellen Goodman’s column about conflicting health messages and the difficulty of knowing what to do – or which study to believe – to stay healthy. The […]

  • 3. Mike Gualtieri  |  February 18, 2008 at 1:28 am

    I saw the same production. It was brilliant! Equally, brilliant is how you linked Shakespeare to the modern day issues for healthcare. By the way, as I perused the benefactors in the program I noticed Altria is a contributor. Perhaps Altria’s corporate plans are equally as noble as Brutus’ in endeavoring to abridge people’s fear of death.


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Lisa Gualtieri, PhD, ScM

Lisa GualtieriLisa Gualtieri is Assistant Professor at Tufts University School of Medicine in the Department of Public Health and Community Medicine. She is Director of the Certificate Program in Digital Health Communication. Lisa teaches Designing Health Campaigns using Social Media, Social Media and Health, Mobile Health Design, and Digital Strategies for Health Communication. Contact Lisa: lisa.gualtieri@tufts.edu


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