At a course I taught on Online Health Communities, one of my students described how he investigated and tracked down a person who had a dozen personas in the community he managed. MIT Technology Review reported how a social networking site, Moli, allows (and encourages) users to develop multiple profiles and control access to them. The issue here is that everyone has multiple facets and it is difficult to portray and maintain multiple personas online, whether for honest or fraudulent purposes. I may not want the readers of eLearn Magazine to know that my passion in life is swing dancing (oops!) or to package my consulting skills to fit a profile form. LinkedIn, for instance, only allows you to select one industry. I selected “e-learning”, but could have accurately chosen “higher education” or “health, wellness, and fitness”. “Dance” isn’t even listed.