Web Strategies for Health Communication

May 23, 2009 at 8:14 am 1 comment

I am teaching a new course, Web Strategies for Health Communication, and for it I am developing a number of case studies about the Web strategies healthcare organizations develop and how the strategies evolve. Families for Depression Awareness and  Roadback.org are almost done. They share the problem of too few people (paid or volunteer) with too much to do. Ritu Gill, Staff Member with Families for Depression Awareness, said, “We started a Facebook page hoping it would bring more people to our Web site but we don’t think it’s working.”  They use twitter but have 1 update so far.

The next cases are TuDiabetes.com, WeightWatchers.com, Livestrong.org, CureTogether.com, Association of Cancer Online Resources (ACOR), healthfinder.gov, and ABC News Health. Of course there’s WebMD.com. Please give me suggestions for other organizations, especially ones with particularly creative uses of the Web.


Entry filed under: Uncategorized.

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1 Comment Add your own

  • 1. Sherry Reynolds  |  June 3, 2009 at 9:25 pm

    You might want to take a look at what the Salt Lake Dept of health is doing. There is a short write up and interview about them at the link I provided. I am not affikliated with either of them but just was interested in your course since I work in health IT and am a national consumer advocate that helped set up the National eHealth Collaborative.


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Lisa Gualtieri, PhD, ScM

Lisa GualtieriLisa Gualtieri is Assistant Professor at Tufts University School of Medicine in the Department of Public Health and Community Medicine. She is Director of the Certificate Program in Digital Health Communication. Lisa teaches Designing Health Campaigns using Social Media, Social Media and Health, Mobile Health Design, and Digital Strategies for Health Communication. Contact Lisa: lisa.gualtieri@tufts.edu


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