Web Strategies for Health Communication
I am teaching a new course, Web Strategies for Health Communication, and for it I am developing a number of case studies about the Web strategies healthcare organizations develop and how the strategies evolve. Families for Depression Awareness and Roadback.org are almost done. They share the problem of too few people (paid or volunteer) with too much to do. Ritu Gill, Staff Member with Families for Depression Awareness, said, “We started a Facebook page hoping it would bring more people to our Web site but we don’t think it’s working.” They use twitter but have 1 update so far.
The next cases are TuDiabetes.com, WeightWatchers.com, Livestrong.org, CureTogether.com, Association of Cancer Online Resources (ACOR), healthfinder.gov, and ABC News Health. Of course there’s WebMD.com. Please give me suggestions for other organizations, especially ones with particularly creative uses of the Web.
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