How Celebrity Doctors Use their Online Presence to Communicate with Healthcare Consumers
Erin Dubich, a graduate student at Tufts, and I are doing a study about “celebrity” doctors who use their online presence to communicate with healthcare consumers.
Please help us by telling us which celebrity doctors you believe have an effective online presence and why: Dr. Gupta, Dr. Oz, Dr. Phil, Dr. Richard Besser, or another? We are interested in those who have Web sites, blogs, etc., unlike, say, Dr. Ruth, a celebrity doctor whose presence is not online.
The characteristics we are looking at are:
Basis of reputation (credentials, job, books, TV, etc.)
Website(s) featured on
Where seen besides website (TV, radio, books, syndicated column, etc.)
Topic(s) of advice/articles (general health, sexual health, etc.)
Type(s) of advice (ask the expert, interviews, etc.)
Why is the doctor an effective health communicator (timeliness, credibility, topics, reach to common concerns or fears, etc.)
If you have examples of celebrity doctors who you believe are not effective or exploit their fame or their position, we would like to hear that too.
Please post a comment or email me. We appreciate your help and will post our compiled results and conclusions.
Improving Patient-Physician Communication about Internet Use: Why “Don’t Ask, Don’t Tell” Doesn’t Work Every Person Has a Right to be Healthy: An Interview with Susan Harrington from the Boston Public Health Commission