Social Media Metrics for Healthcare

March 20, 2011 at 6:46 am 3 comments

Metrics show which approaches are successful and justify the expenditure. Social media metrics are tricky because obvious ones, such as numbers of fans and followers, may not be the measures indicating success at achieving goals.

Jennifer Schmidt, in Social Media and Health, did a class project on Social Media Metrics for Healthcare in which she identified the four most effective metrics to measure, brand mentions/sentiment; activity ratio; engagement duration; and loyalty. Learn what these are and how to measure them in her paper, Social Media Metrics for HealthCare and slides, which close with the apt and powerful message: 

Develop a message, create an audience, analyze, adjust, and engage.

Entry filed under: health. Tags: , , , , .

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  • […] Jennifer Schmidt via Lisa Gualtieri (Assistant Professor in the Department of Public Health and Community Medicine at Tufts University School of Medicine) also analyzed social media metrics for healthcare organizations. Here are her suggestions: […]

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  • […] Jennifer Schmidt via Lisa Gualtieri (Assistant Professor in the Department of Public Health and Community Medicine at Tufts University School of Medicine) also analyzed social media metrics for healthcare organizations. Here are her suggestions: […]

    Reply

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Lisa Gualtieri, PhD, ScM

Lisa GualtieriLisa Gualtieri is Assistant Professor at Tufts University School of Medicine in the Department of Public Health and Community Medicine. She is Director of the Certificate Program in Digital Health Communication. Lisa teaches Designing Health Campaigns using Social Media, Social Media and Health, Mobile Health Design, and Digital Strategies for Health Communication. Contact Lisa: lisa.gualtieri@tufts.edu

@lisagualtieri


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